How far can rebranding take a company after it has experienced a serious challenge to its brand, especially when your branded service is in...
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Never Too Late: If you missed The IPKat last week
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Unknown
Did you miss the last week of IPKat and are you now feeling lost? Never fear, Never Too Late 104 is here. * e-Sport in the French Digital R...
Aspartame is back--and is Pepsi playing by a new branding playbook?
By
Unknown
As trademark attorneys, we have an ambivalent relationship regarding generic terms. On the one hand, we are trained to warn our clients ag...
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